Senior Leadership Executive
Marketing & Communications
Dina
Jreissati
Building brands that outlast campaigns.
Senior Leadership Executive
Marketing & Communications
Building brands that outlast campaigns.
About
For two decades, Dina has been the marketer at the strategy table, translating complex business vision into human-centred growth for the UAE’s most ambitious organisations. Her career has been defined by leading transformation where corporate reputation, portfolio strategy, and customer connection intersect.
She thrives in complexity—aligning diverse stakeholders, architecting brand ecosystems across industries, and launching destinations that resonate with every audience they touch. Yet her philosophy remains simple: the most enduring brands and successful transformations start with understanding people as individuals, not segments.
As an ICF-certified executive coach, Fellow of the Chartered Institute of Marketing, and member of the Harvard Business Review Advisory Council, she brings strategic foresight, hands-on leadership, and a commitment to developing the leaders who will shape the future. Recognised among MENA’s top marketeers and celebrated for award-winning campaigns, her work delivers measurable impact while building loyalty among teams and customers.
For her, leadership is about growing people, businesses, and legacies that stand the test of time.
Career
Modon Holding · Abu Dhabi
Leading marketing and communications strategy for one of Abu Dhabi's most significant integrated holding companies, spanning real estate, hospitality, events, catering, tourism and asset & investment management.
Shamal Holding · Dubai
Senior executive leadership of marketing and communications across a diversified holding portfolio, driving brand strategy, corporate reputation, and stakeholder engagement.
Nakheel · Dubai
Oversaw branding and marketing strategy across a portfolio of more than 90 brands spanning real estate, retail, hospitality, leisure, and entertainment — including the iconic destination, Palm Jumeirah.
AGORA FZ LLC & 8D40 · UAE
Founded two boutique consultancies focused on brand strategy, designpeople are everything. , and management — serving clients across the region and building deep expertise in brand architecture and positioning.
WPP
Built the creative and strategic foundations of a marketing career across leading international and regional agencies, managing key client accounts and leading high-performing teams.
Thinking
Campaign Middle East · 2025
Rules once governed marketing with clarity. Staying in your lane, protecting the marketing mix, selling consistently. But as the media landscape fragmented and consumers reclaimed their voice, the old rules stopped being sufficient.
Read Article →Campaign Middle East · 2026
A marketer's priority should always be the customer. Sustainable growth comes from genuinely listening and building brands around what people value, rather than chasing short-term wins.
Read Feature →Campaign Middle East · 2023
Turning customers into marketers by delivering exceptional service, fostering organic growth through authentic word-of-mouth advocacy and unmatched customer experiences.
Read Feature →Recognition
2025
International jury member, celebrating creativity that resonates across genders and cultures
2025
Judge, Middle East Public Relations Association Annual Awards
Ongoing
Member, Harvard Business Review Advisory Council — contributing insights on marketing and leadership
Ongoing
Fellow of the Chartered Institute of Marketing — the highest professional designation in the field
Contact
I'm open to conversations about board advisory and non-executive director opportunities, senior marketing leadership, speaking engagements, and executive coaching.